Organized by Asher Russell | www.asher-russell.com

Program

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Presenting the Most Exciting Time for Digital Journalism. We have entered the new era of personalization of immersive digital news!

Catch the latest thoughts, insights and real live case studies at this immersive conference.

DJW 2017 will dive straight into the industry’s hottest issues and will focus strategically on these major themes at the very core of the industry:

  • The Personalization of Immersive Digital News – The Future is Here.
  • Future Tech – VR, Wearables, Drones for Spatial, 360 Storytelling, Immersive Stories & Audience Engagement.
  • Social Publishing, Instagram Stories and Short Form Stories.
  • Platform Based Publishing, Content Distribution and Collaboration.
  • Journalism-as-a-Service, Building Value for the Future.
  • The Rise & Rise of News Bots & Messaging App News for Millennial Audience.
  • Adaptive Journalism, Reaching Audience Where They Are.
  • Immersive Vertical News Design & Video.
  • Data Tools for Digital Journalists.
  • Mobile First vs. Mobile Only.
  • Digital Newsroom Strategies Effectiveness & Efficiency.
  • Trends Across Newsrooms in Asia and Globally.
  • AI Powered Bots to Deliver Headlines and Serve New Users.
  • Best Roles, Fit & Employent for Journalism for Today’s Complex Digital Publishing Landscape.
  • Media Entrepreneurship.

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 Future Tech is Here: New & Accessible Tools for Immersive & Spatial Storytelling. Exploring VR, Wearables and Drones for 360 Degree Immersive Storytelling.

 


Listen to leaders in these fields and how they are meshing these technologies with the Journalism & news making world.

VR is set to enter the mainstream of storytelling and it is ready to transform news, storytelling, audience engagement and content. What are the trends today? What are some of the pioneering work in VR in news and storytelling? Our speakers in this segment will explore the current developments with the rise of wearables for news making, and also the unique unique perspectives, visual experiences and storytelling potential of drones, 3D reconstructions, 360-degree video, virtual reality, and open-source hardware sensor platforms. 

Also, with mobile and social on the rise, it calls for new content formats: Videos & Virtual Reality. Videos allow for greater emotional bond to be built with users especially in the case of seeing a full frame – vertical video – from a first person account, somewhat similar to FaceTime. In fact, this has led to uproar popularity of SnapChat among mobile natives. There is no doubt that Video News is on the rise, as part of Visual News and “infotainment”. The challenge for traditional news media is to strike a tough balance between usual snacking behaviour and providing an immersive continuous experience for such news consumption. This led to the challenge to provide a seamless streaming because of greater complexity involved in supporting the user interface for video consumption. In addition, Virtual Reality is made possible with 360 degree videos to provide a greater immersive storytelling. 


 

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 The Personalization of Immersive News – Journalism in the Age of Me. Where Should We be Heading? A Critical Review of Personalized Trends (from Social, Networked, to Empathetic News) and How Digital Journalists Can Gear Up for the Future.
 

 
 
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 Getting Social Publishing Right

Social Media platforms have redefined the news business. From Facebook, Twitter, Instagram, YouTube, to Snapchat, they are the news spaces for people to read and share stories with. A complex relationship exists between newsrooms and social media platforms such that they can be both partners and rivals. What are the latest trends and development on these Social Media platforms? How can newsrooms today establish themselves as the mother domain for content while also leverage on these social media platforms for new audience and revenue streams?

This segment will explore vast opportunities that the different Social Media platforms provide and the complex relationships between news media, brands and the Social Media platforms so that participants can learn how to do social the right ways.  

  • Instagram Short Form Storytelling on Social Media.

  • Content Distribution to Distributed Content: How do you distribute content beyond your social profiles? How do you facilitate social sharing?

  • How can news media and brands make use of Snapchat’s Discover to reach out to the mobile audience? 

  • How can newsrooms establish themselves as the mother domain for content while also leverage on these social media platforms for new audience and revenue streams?

  • Are YouTube stars (also known as influencers) considered journalists in their own rights? Should brands use these influencers to reach out to the intended audience?
  • What opportunities lie for live streaming apps such as Periscope? How can news media and brands leverage on live streaming to reach intended users?

  • How News Brands can Work to Define Social Presence.

  • Facebook is inevitably the most used Social Media platform and with the rise of new Social Media platform like Snapchat, what future lies for Twitter? Is Twitter still the channel for news gathering and sharing? How can news media and brands use them to reach intended audience?

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 Journalism-As-A-Service. Building Value for the Future. The Rise of Social Journalism.

Social Journalism is all about engaging communities and an outcome based journalism. It is service with relevance and value which requires knowing those (communities) we serve, and to do that would require building relationships with those people. With today’s tools and technology, we are now able to turn the telescope around begin listening to a community, hearing and discerning its needs and then thinking about how best to help it meet those needs. The answer sometimes — often — will be reporting and content. In this session, we will look at sharing data and collaborative tools to help a community to organize itself to take action (community organizing).


 

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 Panel To Discuss Social Platforms Publishing, Distribution and Collaboration

The Platform Deliberations & The Solutions


Impact of new age platform publishing and how to manage this disruptive phenomenon without losing control ultimately? The unprecedented rise and popularity of platforms for content and news distribution has caused a great seismic shift in the media industry. How are these platforms (social media platforms, publishing platforms and advertising platforms) performing and the dent they are making on the publishers’ business as they grow mightier in power and strength. How should Publishers reinvent their business in order to survive and circumvent this big movement of democratization of content and technology? Losing control of the distribution of content. Distributed platforms. Snapchat, Facebook instant articles, Apple news, Google Amp. Content providers are rapidly losing the ability to control their publications because the platforms themselves are becoming the publishers. There are all sorts of financial and quality issues that arise from this. In addition, the traditional means of measuring success in the digital market. Page views or unique users become less useful in a world where content is distributed broadly. What are the appropriate metrics to use in such an environment?


How do you partner & collaborate with technology companies – how to tap into current opportunities of the various social and publishing platforms and maintaining a level of independence. A discussion of best strategies moving forward.


Content distribution & off platform consumption:

  • Established (Digital) News providers that provide content to rising platforms such as Facebook Instant Articles, Apple News and to services like Snapchat Discover are now being challenged: With providing a distinct and own-able brand experience that enables (A) brand attribution and recognition (B) retention of audiences and reach of new users on/to the ‘mother’ domain.
  • News content & UX in relation to content distribution and revenue. A look at Google AMP, Facebook’s Instant Articles, Snapchat Discover. How do agencies design and develop such platforms for information distribution while also taking into account revenue models.

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 Data Tools: Understanding Your Audience with New Analytic Tools in the Digital Newsroom. Bring Data into the Newsroom in a Clear, Practical Way.

This segment is about investing in high quality global journalism, specifically in editorial analytics in the digital newsroom, creating and integrating data-focused culture in newsrooms in general and more broadly about using data for editorial audience-targeting.


 

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 The Rise & Rise of News Bots, AI Powered News  Chatbots, and Messaging Apps to Engage Millennial Audience.
 
Adaptive storytelling across platforms for publishers. Messaging is the new medium – (AI) Artificial intelligence powered chat bots, news bot & messaging apps are reaching and engaging readers rapidly and more so the mobile first and millennial generation. Will they eventually take over news app? 

Newsrooms and brands are now realizing messaging apps is that the place to reach and engage readers these days. People are spending more time messaging than on social networks. What is the impact and implication for news providers? Here’s a look at how forward thinking newsrooms are using AI based news bots to interact with their audience. The new trend enables readers to subscribe to topics that interest them and relevant news get pushed to them, a form of personalisation of news and going to where the people are. Session will provide an overview of the shaping up of news bot applications and the implications for design, programming, realising the benefits, manage man-machine relationships.


 

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 Trends across Asia-Pacific Newsrooms – From Mobile  First to Mobile Only. Web vs App. Engaging the  Millennials.

Asia has become the epicentre of digital media content consumption with rapidly rising mobile adoption, moving fast to a mobile only trend. Asia’s Internet users are reinventing the Internet around mobile, pushing news publishers to develop new content and innovative ways to monetize their audience. This panel will discuss the approaches to reaching the mobile-first audience and broader set of innovations on mobile platforms and content formats.


 

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 Journalism Trends

 


2016 Journalism survey – Trajectory of media 5-10 years ahead – Over 2,000 journalists have taken part in this in-depth quantitative and qualitative research piece. Get an in-depth understanding of the directions and industry postulation for the years ahead. “The demands on journalists are high and the industry is undergoing constant change. Today, there is a wider range of skills needed both in understanding digital media and how to collaborate with people from different backgrounds”.


 

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Winning the Mobile Challenge. Immersive Vertical News & Video Design


Designing for the News Spectrum of Content – From Dense Text to Immersive Vertical Video and Everything in Between.

Mobile is everywhere. It is no longer just an option but a digital priority for all content providers and distributors – be it established news media or brands and agencies – to provide a great mobile experience for their audience. We are truly moving from the era of mobile first to mobile only.

In response to the growing mobile phenomenon, we have seen innovations from big players such as Google’s Accelerated Mobile Pages (AMP) Project, Facebook’s Instant Articles, Snapchat’s Discover and Apple’s News. How did the agencies design and develop these rising platforms and services for mobile content distribution? What is the impact on all the industry players? How can industry players leverage on these platforms or create similar successes? These questions are to be discussed in this session.

This session is intended to explore the vast opportunities available to reach mobile audience through active discussions on the impact of mobile consumption on news content design and distribution today, what makes or breaks mobile initiatives by industry players.


Mobile Data and Analytics, Mobile Audience Engagement

  • The attention span of mobile only (younger) demographic is short given the intense competition in the ever changing digital spaces. How can news media and brands capture the attention span of this mobile natives and appeal to them?
  • How can news media and brands engage with the mobile natives and cultivate loyalty towards their brands amongst tough competition?
  • How can we track and measure the effectiveness of mobile content design and distribution?
  • How do we use the mobile data and analytics to formulate content strategies to attract and engage with the mobile natives?

Mobile and Device Agnostic Design for Content Distribution

  • What are the design patterns and features that can support new content formats (Facebook’s live videos) on mobile and other devices?
  • Moving from early responsive design approach to UX systems: How can news media organisations create well-crafted and unique experiences for different devices?
  • What does Google’s Accelerated Mobile Pages (AMP) Project, Facebook’s Instant Articles, Snapchat’s Discover and Apple’s News mean for news media and brands in terms of content design and distribution? What can news media or brands learn from these players? How can news media or brands leverage on these platforms?

Creating a Great News App

  • Mobile responsive website vs News App: Is it just a hype or really necessary to have your own branded news app? Should news media and brands jump on the App bandwagon and compete with aggregated news platforms?
  • What is the right recipe to create a great News App for your intended users? How can we customise content to make it more relevant and timely to the different groups of mobile users?
  • How can you predict user needs, facilitate social shares and work push notifications to come up with the right mix for your intended users?
  • Is the mobile audience willing to pay for Ad blocks? How does it affect news content design and distribution?

Monetising Mobile Content: Paywalls and Subscription Models

  • What are the supporting paywalls and subscriptions for mobile content design and distribution?
  • New apps: How can you monetise from your news app?
  • Messaging Apps: How can news media and brands tap on them for new audience and revenue streams?

Panel: Mobile Content Strategies in the East vs West

  • How are mobile content being distributed in the East vs the West? What content formats work best for the mobile audience in these countries?
  • What are the key similarities and differences between mobile audience behaviour in the East vs the West?
  • What are the tips and best practices for brands to reach the mobile audience in these countries?
  • Why do different messaging apps work for the east vs west? How can news media and brands tap on messaging apps to reach out to their intended audience and facilitate social sharing?

 

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 Video Based News

 


The right Formats – the opportunity for greater emotional bond with users.

There’s something very powerful about seeing a full frame – vertical video – of a first person account. It’s a like FaceTime. That’s what the medium can offer provided you get your editorial format right…  So the question is how to change TV broadcast video culture to adapt and capitalise on the opportunities afforded here.


Skimming versus immersive

Yes, the trend for video News is on the rise – it’s part of wider trend of Visual News and ‘infotainment’ 

The Challenge and tension for the UX work is to support both snacking behaviour alongside an immersive continuous experience. It needs to work as seamlessly as reading text or browsing images when there is more complexity at play with video consumption and the UI – from autoplay to stop and start, to returning to the point you let off etc… 


Weaving it in as part of the proposition

Video is another means for storytelling, it’s appealing to some users whilst others reject it.

How to make a cohesive well integrated proposition, an IA and a content model that surfaces the appropriate media type that can best tell the story is another problem space we are addressing currently.


Branded content. How can a news media company continue to produce quality independent work and at the same time produce content dedicated to specific brands? What are the best techniques in use in the market and what are the potential costs and pitfalls?


Video. What are the best strategies for a media company trying to produce video products for such a wide variety of platforms, from proprietary players, to YouTube, to Facebook, to Snapchat, to Vine and Instagram…The list is almost endless. 


 

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 Data & Interactive Data Visualization Tools

 

Data and Interactive Data Visualization – Online Tools for Time Constrained and Resource Limited Newsrooms.

For newsrooms who face both time and resource constraints, this session will demonstrate the most important tools you’ll ever need to produce successful data journalism and visualization. This session will provide an overview of the data journalist’s essential toolbox of innovative approaches and unique techniques of finding credible data for great stories.


 

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 Evolving Newsroom for Digital Success

Newsrooms have to evolve to keep up with the ever changing digital trends and developments in the news space amongst intense competition. This includes diversifying their revenue models and rethink workflows and key metrics for success. 

This session is intended to identify key online revenue models, workflows and metrics newsrooms can adopt for digital success. 


Newsroom Tools & Culture to keep up with the Disruption

  • Collaborative tools to the new newsroom needs today – Exploring Slack, Chartbeat & Crowdtangle
  • Case study – The workflow, culture, tools and management of the new newsroom
  • Building a culture of innovation: How corporate culture can help journalists and developers work together to pursue storytelling and audience-building goals.
  • Attaining focus on productivity and efficiency – News organizations are now competing with everyone who owns a smartphone. A session to look at better workflows and ways of increasing output particularly in this region, where a majority is mobile-only or mobile-first.

Diversifying Revenue models Online

  • What are the available online revenue models for publishers, news media agencies and organisations?
  • Is the Podcast Revenue Model working? What are some tips to make a successful podcast?
  • How can we monetise from drone journalism?
  • From sponsored to native advertising
  • The gold in data journalism: What are the technologies available for news agencies to compile and distribute data in different forms?

Re-inventing the Newsroom – Workflows and Metrics for Success

  • How do newsroom make the transition from early responsive design to UX systems to cater to the mobile audience?
  • How can newsroom today reinvent their workflows and increase their outputs to cater to the mobile only audience?
  • What are the key metrics to track for newsroom efficiency and productivity?
  • How can news media use robots in the newsrooms to gather, create and distribute news?
  • The Digital Journalist’s Toolkit: What are the useful tools a journalist must have today?

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  Digital-First Newsrooms for Millennials

 


 

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Media Entrepreneurship:
  • Understanding problems that newsrooms face.
  • Understanding the opportunities to connect newsrooms, entrepreneurs and technologists.
  • Building a funding model to support seed-stage start-ups.
  • Finding the right talent to build a team on.
  • Finding support for media entrepreneurs.
  • Working with newsrooms for iteration and adoption of new tech.

Panel Topics

Digital Communities and Tackling Civility Issues

Metrics and Measuring Audience

  • What are the right strategies and measures? What kind of strategic goals should news organizations pursue to grow our businesses?

Digital News Content and Data Science

  • Developments in data journalism and case studies on news agencies using such tech to find ways to compile and distribute this data in different forms.